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Laura M. Martin

Laura M. Martin

Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization

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Tag: Innovation

Posted on April 12, 2014

Five Mistaken Beliefs About Innovation

Five Mistaken Beliefs About Innovation

One of my business school professors, Freek Vermeulen, from my days at London Business School had this to say about innovation – “Innovation has been looked at from every conceivable angle, but we still repeat the same mistakes.” London Business School has created this slideshare with five mistaken beliefs […]

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Posted on January 9, 2014

5 Reasons why collaboration contributes to innovation

5 Reasons why collaboration contributes to innovation

5 Reasons why collaboration contributes to innovation Almost all of the recent books, blogs, and papers supporting innovation highlight the importance of collaboration. Why? For many years, the sole inventor was told that people working together can lead to groupthink–too much consensus and convergent thinking. While these ideas have […]

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Posted on October 3, 2013October 3, 2013

The Insight Driven Organisation

The insight driven organisation

The insight driven organisation I n 2001 Peter Drucker wrote that “businesspeople stand on the threshold of the knowledge society”. In such a society, a company’s competitive advantage derives from a long under-developed asset: the capability to generate and apply insights and qualitative judgements to innovation. Consider Apple, which […]

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