Sapient Metrics

SapientMetric’s story began when my Cisco mentor encouraged me to begin an LLC to leverage my creative approach for software adoption. I was able to connect with and impact several Dallas SMB’s, VAR’s and members of Cisco’s enterprise sales and partner teams.

Translated the complex to consumable with defined metrics and strong content writing for marketing and sales enablement.
Evangelized and educated technology teams to decipher business metrics, strategy and communications not frequently addressed in “IT-only” conversations: focus on business root drivers and customer journeys.
Developed technology change enablement training to encourage a growth mindset, an awareness of heuristic, mental roadblocks, and technical skills.

Why Laura?

Servant Leader

Player coach approach driven by purposeful collaboration

Vision + Execution

Big picture perspective with relentless follow-through

Servant Leader

Vision + Execution

Messaging Guru

Adept translating the complex to consumable; Strong oral and written communications

Messaging Guru

Critical Thinker

Problem solver and gap finder via root cause analysis

Growth Mindset

Continuous growth and learning philosophy

Critical Thinker

Growth Mindset

Professional Portfolio

…

Articles:

Blinded by the “LIKE”: The Irrationality of Software Evangelists and Their Audiences

Works Samples:

Sales Strategy: Current to Future State

Strong ability to discern root problems and paint the future state vision with detailed guides to execution.

Large Hospital: Business Value Summary

Ability to discern major business drivers and translate the complex into the consumable.

Training Facilitator Guide (excerpt)

Proficiency writing and delivering synchronous and asynchronous learning approaches.

Business Impact Analysis

Executive Summary, Business impact of process and technology recommendations.

Skill-Sets

PROFICIENCies:	Applications:
Content Writing and Editing Business Metric Definition (KPI to ROI) Customer Journey Mapping Product Messaging (B2B) Project Management Strategic Account Planning Technology Learning and Development Sales Funnel : analysis/reporting ABM Segmentation Process Efficiency: Analysis to Enablement Technology Change Management B2B Cloud Software Licensing: models/margin/revenue recognition	Visio IBM Watson Analytics Tableau MS Access SFDC – Advanced User Marketo LMS Google Analytics Adobe Suite Power Point Excell