Sapient Metrics

About Laura Martin

From the datacenter to the boardroom, I consistently deliver results creating clarity and engagement via financially measured solutions. I’ve found this metrics driven, strategic approach, combined with focused change management and strong alliances is critical for digital transformation. You can read more on my perspective in my latest article, here: Getting Your Head Around AI.

SapientMetric’s story began when my Cisco mentor encouraged me to begin an LLC to leverage my creative approach for software adoption.  I was able to connect with and impact several SMB’s, VAR’s and members of Cisco’s enterprise sales and partner teams.

·       Translated the complex to consumable with defined metrics and strong content writing for marketing and sales enablement.

·         Evangelized and educated technology teams to decipher business metrics, strategy and communications not frequently addressed in “IT-only” conversations: focus on business root drivers and customer journeys.

·       Developed technology change enablement training to encourage a growth mindset, an awareness of heuristic, mental roadblocks, and technical skills.

“One of the highest rated trainings that I have seen since I started in the Cisco Partner Organization.”
Cisco Regional Partner Manager
Dallas, TX


Why Laura?

Engineer Approach

Problem solver and gap finder via root cause analysis

Messaging Guru

Adept translating the complex to consumable; Strong written and verbal presentations​

Vision + Execution

Big picture perspective with relentless follow-through

Servant Leader

Player-coach driven by purposeful collaboration

Growth Mindset

Continuous learning and development philosophy

Professional Portfolio


Getting Your Head Around AI in Your Business

Blinded by the “LIKE”: The Irrationality of Software Evangelists and Their Audiences

What to Consider in Transitioning to a Work-From-Home Model with UCaaS & CCaaS

Works Samples:

Sales Strategy: Current to Future State

Strong ability to discern root problems and paint the future state vision with detailed guides to execution.

Large Hospital: Business Value Summary

Ability to discern major business drivers and translate the complex into the consumable.

Training Facilitator Guide (excerpt)

Proficiency writing and delivering synchronous and asynchronous learning approaches.

Business Impact Analysis

Executive Summary, Business impact of process and technology recommendations.


  • Content Writing and Editing
  • Business Metric Definition (KPI to ROI)
  • Customer Journey Mapping
  • Product Messaging (B2B)
  • Project Management
  • Strategic Account Planning
  • Technology Learning and Development
  • Sales Funnel : analysis/reporting
  • ABM Segmentation
  • Process Efficiency: Analysis to Enablement
  • Technology Change Management
  • B2B Cloud
  • Software Licensing: models/margin/revenue recognition
  • Visio
  • IBM Watson Analytics
  • Tableau
  • MS Access
  • SFDC – Advanced User
  • Marketo
  • LMS
  • Google Analytics
  • Adobe Suite
  • Power Point
  • Excell

Contact LMM

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