Laura M. Martin

SapientMetric’s story began when my Cisco mentor encouraged me to begin an LLC to leverage my creative approach for software adoption. I was able to connect with and impact several Dallas SMB’s, VAR’s and members of Cisco’s enterprise sales and partner teams.

Translated the complex to consumable with defined metrics and strong content writing for marketing and sales enablement.
Evangelized and educated technology teams to decipher business metrics, strategy and communications not frequently addressed in “IT-only” conversations: focus on business root drivers and customer journeys.
Developed technology change enablement training to encourage a growth mindset, an awareness of heuristic, mental roadblocks, and technical skills.

Why Laura?

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An innate drive for execution and accountability, I am a contagious motivator and magnetic team collaborator.
A strong advocate of active listening , I look to engage teams and customers with a data driven approach to create award-winning customer and employee experiences.
Complex to Consumable: a curious and analytical mindset allows me to be a prescient gap finder where I’ve built a career bridging marketing and sales to achieve revenue goals while improving customer success.
Diverse proficiencies in content writing and presentations as well as data analysis (Tableau, VBA, Excel), strategic vision planning (Futuristic, Current/Future State), metric development (Hubbard Decision Research), and publishing (Adobe Suite).

Professional Portfolio

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Articles:

Blinded by the “LIKE”: The Irrationality of Software Evangelists and Their Audiences

Works Samples:

Sales Strategy: Current to Future State

Strong ability to discern root problems and paint the future state vision with detailed guides to execution.

Large Hospital: Business Value Summary

Ability to discern major business drivers and translate the complex into the consumable.

Training Facilitator Guide (excerpt)

Proficiency writing and delivering synchronous and asynchronous learning approaches.

Business Impact Analysis

Executive Summary, Business impact of process and technology recommendations.

Skill-Sets

PROFICIENCies:	Applications:
Content Writing and Editing Business Metric Definition (KPI to ROI) Customer Journey Mapping Product Messaging (B2B) Project Management Strategic Account Planning Technology Learning and Development Sales Funnel : analysis/reporting ABM Segmentation Process Efficiency: Analysis to Enablement Technology Change Management B2B Cloud Software Licensing: models/margin/revenue recognition	Visio IBM Watson Analytics Tableau MS Access SFDC – Advanced User Marketo LMS Google Analytics Adobe Suite Power Point Excell