Over the past 20 years Laura has driven technology marketing and sales from the datacenter to the boardroom with teams including Cisco, Symantec, and McAfee. A naturally creative systems thinker, Laura spent several years researching and delivering her own technology adoption solution combining a focus on business outcome metrics, behavioral economics and technology partnerships. This lead to a smooth transition into RPA where a metrics driven, strategic approach, focused change management and strong alliances are critical for a successful digital transformation. You can read more on her RPA philosophy here: Getting Your Head Around AI.
SapientMetric’s story began when my Cisco mentor encouraged me to begin an LLC to leverage my creative approach for software adoption. I was able to connect with and impact several Dallas SMB’s, VAR’s and members of Cisco’s enterprise sales and partner teams.
· Translated the complex to consumable with defined metrics and strong content writing for marketing and sales enablement.
· Evangelized and educated technology teams to decipher business metrics, strategy and communications not frequently addressed in “IT-only” conversations: focus on business root drivers and customer journeys.
· Developed technology change enablement training to encourage a growth mindset, an awareness of heuristic, mental roadblocks, and technical skills.
“One of the highest rated trainings that I have seen since I started in the Cisco Partner Organization.”