Before You Hit Send, Read This

Before You Hit Send, Read This

Think before you email. That’s the takeaway from research out of the University of Glasgow and U.K.-based Modeuro Consulting , which examined what happens when leaders ease up on their email. A close look at how seven executives at a London-based power company were spending their days pointed to […]

What’s Your Unadoption Strategy For Enterprise 2.0?

What's Your Unadoption Strategy For Enterprise 2.0?

Enterprise Social Networks: A Guided Tour (click image for larger view and for slideshow) One of the great challenges of introducing new collaboration technologies is often said to be adoption–getting people to use the technology productively in their work. Andrew Carusone of Lowe’s Home Improvement thinks the focus on […]

As for demonstrating the value of social collaboration to company leaders, showing great adoption numbers isn’t the way to get that done. What do they care that you’ve got more people blogging, tagging, and commenting? Finding the right way to impress those people is about as hard as “playing poker with someone who has got the cards facing the other way,” he said. “Ask them what’s on their quarterly review or on their annual review.” In other words, find out what numbers they have to move to impress their boss, or their board, or the shareholders. Find out what you can do to contribute toward that goal.