Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization
See Also The ‘Shark Tank’ Investors Share Their New Year’s Resolutions Here’s What People Eat On Christmas In 25 Countries Around The Globe NBA MVP POWER RANKINGS: Where The Top Players Stand After 8 Weeks I’ve decided to start a series called “100 Things You Should Know about People.” As in: 100 things you should know if you are going to design an effective and persuasive website, web application or software application. Or maybe […]
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I was baffled. It was years ago, during my first semester as a physics and math teacher at a last chance Brooklyn public high school. I could be as clear as day about my intentions, what I wanted from the kids, my reasons, and the consequences for non-compliance, and yet the kids did whatever they wanted. But after a while, they started to fall in line. What was happening? One of the benefits of […]
Chapter 10 Keep ’em on Their Toes What’s the number #1 thing that creates loyal customers? No surprise, it’s the social construct of reciprocity . Better yet, there is an even more powerful form available for business owners to use: the act of creating surprise reciprocity. The Studies 1 In a study by psychologist Norbert Schwarz, he found that as little as 10 cents was enough to change the outlooks of participants who found […]
Jeff Hawkins and Donna Dubinsky started Numenta nine years ago to create software that was modeled after the way the human brain processes information. It has taken longer than expected, but the Redwood City, Calif.-based startup recently held an open house to show how much progress it has made. Hawkins and Dubinsky are tenacious troopers for sticking with it. Hawkins, the creator of the original Palm Pilot, is the brain expert and co-author of […]
scarf1 David Rock, a leading neuroscience practitioner, developed the SCARF model to help us to understand the true drivers of human social behaviour and he believes that having this insight is becoming critical for our work environment. The SCARF model identifies five domains of social experience that the brain […]
Martin Lindstrom, the globe-trotting Danish branding expert, estimates that a whopping 90 percent of our buying decisions take place at a subconscious level. The author of the 2008 business best-seller “Buyology,” Lindstrom advises marketers to cut out the middlemen — the buyers themselves — and ask their brains directly: […]
A roundup of popular assumptions challenged by new information. “A foolish consistency is the hobgoblin of little minds.” —Ralph Waldo Emerson As humans, we tend to believe new ideas that reinforce current views and reject those that don’t. Thus we rarely clean our mental closets of popular but outdated […]
“The task is…not so much to see what no one else has yet seen; but to think what nobody has yet thought, about that which everybody sees.” – Erwin Schrodinger brain_behavior2 Changing human behavior in an organization is a large-scale and seemingly daunting undertaking. Or is it? Helping people […]
How lifting the lid on the brain can help you rethink the way you train and motivate staff They use around a fifth of the calories we consume and a quarter of the oxygen we breathe. But we understand less about the inner workings of our brains than we […]