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The Enterprise Social Networking Data Party is Over

The Enterprise Social Networking Data Party is Over

Social Business, The Enterprise Social Networking Data Party is Over Enterprise social network community managers, step away from the data. Walk backwards slowly, one step at a time, and take a deep breath. It’s time to realize that the metrics and data displayed to you inside your analytics dashboard […]

I disagree with Mrs. Young’s below comments that collaboration can not be measured.  Read More Here

The true value of an enterprise social network is not reflected in the measurable data that is presented to you in a dashboard, but rather in its ability to strengthen the informal social network that creates interactions and fosters the completion of work inside your company. But therein lies the problem: we cannot accurately measure their value with traditional corporate metrics that make sense to executives and that are used to measure most business endeavors.

It’s the same idea with an enterprise social network. The Clothesline Paradox shows us that we must separate the concept of value creation and value capture. An enterprise social network creates value by enabling your employees to connect more quickly, by strengthening their ties and creating cohesion, by empowering them and giving them a voice. But there is no way to actually capture this value in a true numerical sense, especially not from the analytics that are made available to you inside your enterprise social network dashboard.

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Gartner MQ For Workplace Social Software: IBM, Jive, Microsoft, Salesforce Lead Volatile Market

Buyers are finding it increasingly difficult to distinguish one vendor’s products from the products of other vendors in the social software market . According to Gartner’s latest magic quadrant for social software, competition between vendors is no longer about product functionality, but about the vendors themselves. Researched and developed […]

However, the market is changing as vendors start to realize that merely providing the same set of functions under a different banner is not going to work anymore. Vendors, Gartner says, need to take into account:

  • Specific business requirements, or the context in which collaboration is happening
  • Provide for any changes in routines, or habits of individuals that actually using the products.Finally, as a result of all this, Gartner says that the market will remain extremely volatile for the coming years and that potential buyers should look not at functionally, but should consider their needs as social-enabled businesses..
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Social networks and business applications integration : what the hell are vendors doing ?

In short : social network and business applications are the two complementary sides of anyone’s work and the tools that support each one should break down the artificial wall that separates them. Vendors are working on it but some approaches of social/business integration show a real misunderstanding of what […]

“By 2020, we won’t be talking about social applications because all applications have to be social,” (Michael Fauscette)