by Cody Charpentier – 02 Dec 2013, 11:56:10 This past month, I had the pleasure of attending Amazon Web Services’ 2013 re:Invent conference in Las Vegas, Nevada. The conference offered many things: 175+ expert-led sessions, keynotes from the AWS executive branch, and a bass-pumping Deadmau5 concert, to name a […]
The myth of buying on benefits
I noticed a story from Salesforce.com, one of our premium partners entitled: The Sales Hunter On The Myth That Customers Buy on Benefits. It’s an interesting assessment of what gets people to make a buy decision. the author contends […]