Analytical Creative – Data driven insights and creative solutions to improve customer experience and goal realization
The insight driven organisation I n 2001 Peter Drucker wrote that “businesspeople stand on the threshold of the knowledge society”. In such a society, a company’s competitive advantage derives from a long under-developed asset: the capability to generate and apply insights and qualitative judgements to innovation. Consider Apple, which […]
Social Business, The Enterprise Social Networking Data Party is Over Enterprise social network community managers, step away from the data. Walk backwards slowly, one step at a time, and take a deep breath. It’s time to realize that the metrics and data displayed to you inside your analytics dashboard […]
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I disagree with Mrs. Young’s below comments that collaboration can not be measured. Read More Here
The true value of an enterprise social network is not reflected in the measurable data that is presented to you in a dashboard, but rather in its ability to strengthen the informal social network that creates interactions and fosters the completion of work inside your company. But therein lies the problem: we cannot accurately measure their value with traditional corporate metrics that make sense to executives and that are used to measure most business endeavors.
It’s the same idea with an enterprise social network. The Clothesline Paradox shows us that we must separate the concept of value creation and value capture. An enterprise social network creates value by enabling your employees to connect more quickly, by strengthening their ties and creating cohesion, by empowering them and giving them a voice. But there is no way to actually capture this value in a true numerical sense, especially not from the analytics that are made available to you inside your enterprise social network dashboard.